Design Thinking

Discovering what’s essential by talking directly to the end users

Capturing the Process

Step by step, we detail real-life scenarios, identify gaps, and determine how our product can match the existing needs without adding burden.

We create and iterate, then interview and test again.

We’re hosting 4 design thinking workshops over 2 years to gather feedback from hundreds of first responders and clinicians.

Since the first event held in October of 2025, our INSIGHT-CPR Design Thinking workshops have seen representation from the following organizations:

Informed by Perspectives from Across the Spectrum of Care

  • Michigan Department of Health and Human Services

  • Michigan Medicine

  • Michigan Medicine Children’s Emergency Services (CES)

  • Northville Township Fire Department

  • Trenton Fire Department

  • Trinity Health

  • U-M Survival Flight

  • UM-Flint/Genesee County Police and Fire Department

  • University of Michigan

  • University of Minnesota

  • Westland Fire Department

  • American Heart Association

  • Ann Arbor Fire Department

  • Brighton Area Fire Department

  • Children’s Hospital of Philadelphia

  • Dearborn Heights Fire Department

  • Dexter Fire Department

  • East Anglian Air Ambulance

  • Henry Ford Health - West Bloomfield

  • Hurley Medical Center

  • Huron Valley Ambulance

  • INTENT Venture Capital

  • Livingston County EMS

Scenes from Past Meetings & Workshops

Dr. Cindy Hsu, Juliet Rogers, Dr. James Price, Dr. Paul Rees, and Aaron Call stand with members of the University of Michigan's Survival Flight critical care air transport team in front of one of Survival Flight's helicopters.
A process chart displaying the steps that occur during a pre-hospital cardiac, beginning with bystander discovery of the arrest up to the arrival of EMS. The chart is covered in sticky notes detailing questions and observations made during the Octobe
Members of the INSIGHT-CPR team and invited end-users, (including police, EMS, firefighters, and clinicians), performing a group activity during the October 2025 design-thinking workshop.
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Members of the INSIGHT-CPR team and invited end-users, (including police, EMS, firefighters, and clinicians), performing a group activity during the October 2025 design-thinking workshop.
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Members of the INSIGHT-CPR team pose outside of the venue of the 2025 INSIGHT-CPR team retreat and design-thinking workshop. In front, the team is holding a poster celebrating World Restart a Heart Day, which coincided with the retreat.